歲末年初，又到了送禮的時節(jié)。送禮也是一門學(xué)問，送得好可以增進(jìn)感情，送得不好則會讓對方內(nèi)心不快。
如何才能送禮送到心坎里呢？來看看專家們給出的建議。
01
不要糾結(jié)價格
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Should you just splurge to show how much you care?
你該不該多花點錢來證明你有多在乎呢？
splurge[spl??rd?]:v. 揮霍
Research has actually shown that spending more does not always guarantee a well-received gift. One study found that the more expensive a gift, the more givers expected recipients to appreciate it. But while givers thought spending more conveyed more thoughtfulness, receivers didn’t associate the price with their level of appreciation.
事實上，研究顯示，多花錢不總是能保證你買到受歡迎的禮物。一項研究發(fā)現(xiàn)，禮物越貴重，送禮者就越期待收禮者感激。然而，盡管送禮者認(rèn)為，錢花得更多意味著禮物更有心，收禮者對禮物的喜歡程度卻不與價格掛鉤。
"It seems pretty intuitive that if you spend more, you’re going to get a better gift. It turns out that there’s no evidence that recipients are sensitive to the cost of a gift when they figure out how much they’re going to enjoy that gift,” says Jeff Galak, an associate professor of marketing at the Carnegie Mellon Tepper School of Business in the US city of Pittsburgh.
美國匹茲堡市的梅隆大學(xué)泰珀商學(xué)院營銷學(xué)副教授杰夫·蓋拉克說：“你花更多錢，就能買到更好的禮物，這似乎是人們下意識的想法。實際上并沒有證據(jù)表明，收禮者對禮物的喜歡程度和價格有關(guān)。”
02
目光放長遠(yuǎn)些
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Galak says the trick for giving a great gift is to think past the fleeting moment of actually handing it over.
蓋拉克說，送對禮物的訣竅在于，不要只想到送禮的瞬間，要把目光放長遠(yuǎn)些。
"When givers give gifts, they’re trying to optimise on the moment they give the gift and see the smile on the recipient’s face right in that moment,” says Galak. “But what recipients care about is how much value they’re going to derive from that over a longer time period.”
蓋拉克說：“送禮人在選購禮物時，為了看到收禮者臉上的笑容會很重視送禮瞬間。但是收禮者在乎的是長遠(yuǎn)來看自己能從禮物中得到多少價值。”
In other words, it might not be exciting to watch a friend or family member open the gift of a movie-streaming subscription, so you might be less likely to give one. But a recipient may actually love it, since it’s a gift that can be enjoyed often over time.
換言之，也許親友在打開流媒體訂閱禮物時不會有令人興奮的開心表情，因此你也不太可能送這種禮物。然而收禮者或許會喜歡這件禮物，因為它是可以在日后經(jīng)常享用的禮物。
03
禮物無需獨特
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Galak also suggests not getting hung up on giving the most unique gift out there. Sometimes something that many people desire or many others have can be exactly what someone wants.
蓋拉克還指出，不要一心只想送獨一無二的禮物。有時候許多人想要的東西或者許多其他人擁有的東西也許正是某人想要的禮物。
如何勸人收禮
